A decision had to be made from among the alternatives available. Some of those involved thought the team should be sold to another group of investors. Others thought that, through promotions or the acquisition of top-name players, they could provide baseball fans with the incentive to support the team. No matter which decision was made, the results would surely affect the owners' already scarce capital resources.

Initially, the decision was made to increase the amount of money spent on promotions; however, this did not have a significant enough impact to change the situation in the long run. The owners then tried to spark renewed interest by selling shares in the team to local Milwaukee businesspersons. This maneuver would not only generate increased interest in the team's success, but would also increase the supply of money or capital resources which the team owners might use in order to build up the team and promote the games. Local investors failed to buy the stock and the owners began to consider the possibility of either selling the team or moving the team to another city.

The owners, of course, were not the only people who had an interest in where and how successfully the Braves played baseball. While the team owners depended on the players, trainers and managers to do their best job, the team members depended on the owners for financial security. This interdependence insured broad interest in the team's future. To some extent, other individuals and businesses in Milwaukee made their living by dealing with Wisconsin's only professional sports team -- the Milwaukee Braves. However, their needs and desires were not enough to balance the continuing financial losses. Finally, in 1963, the owners decided to move the team to a new location -- Atlanta, Georgia.